How to monetize your Newsletter with OhMyNewst
Luis MiguelTABLA DE CONTENIDOS:
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In this article, we explain in detail how to monetize a newsletter through sponsorships.
We’ll also explore what sponsorships are and how you can make money from them.
What is a Newsletter Sponsorship?
Short answer: An ad placed within the content of your newsletter.
More detailed answer:
Simply put, a sponsorship is an ad integrated within your newsletter’s content. This type of advertising is known as Newsletter Ads.
In the newsletter space, we refer to it as a “sponsorship” rather than just an “ad” or “advertisement” because the advertiser aligns with the newsletter’s content and chooses to support it and its audience.
Is a Sponsorship the Same as a Regular Advertisement?
Short answer: No.
More detailed answer:
Definitely not.
There are some similarities, of course, such as:
Commercial goal: The brand wants to promote its product, brand, or service.
Visibility: In both cases, the brand gains significant exposure.
Marketing strategy: Both are part of a broader marketing strategy.
However, when we look at the details, we can see clear differences:
Integration & Format: Traditional advertising is often inserted without considering the surrounding content, whereas sponsorships are deeply integrated into the content. In fact, this is the most fundamental aspect of a sponsorship.
Relationship with the Audience: Advertisements are often perceived as intrusive. On the other hand, sponsorships are generally well-received because they provide real value to the reader.
Flexibility & Creativity: Traditional ads are usually more limited and standardized (e.g., banners, link lists, etc.). A sponsorship allows for richer content, which is more engaging for both the advertiser and the audience.
Google AdSense vs. Newsletter Ads (OhMyNewst)
Short answer: Newsletter Ads offer more curated advertising, and you have control over both the ad and the advertiser.
More detailed answer:
At first glance, newsletter sponsorships may seem similar to inserting ads into a blog using Google AdSense.
However, while they share some similarities, their origin, format, and purpose are quite different.
Although you cannot use programmatic advertising like Google AdSense in a newsletter, let’s explore the key differences and understand why Newsletter Ads are more beneficial for your content and revenue.
1. Monetization
With Google AdSense: You monetize by placing ad blocks that you have no control over.
With OhMyNewst: You monetize by integrating sponsorships—ads that align with your content and provide real value to your audience, while maintaining full control.
2. Integration & Creative Control
With Google AdSense: Integration is relatively easy—you just insert an ad code or let Google automatically place ads. However, if you want to maintain a high-quality experience for your audience, you’ll need to put in extra effort.
With OhMyNewst: The integration process is more manual—you need to place and format the sponsorship ad within your newsletter yourself. But the result is a more natural and seamless ad experience.
3. Relevance
With Google AdSense: Ads may or may not be relevant to your audience, often leading to a disruptive experience.
With OhMyNewst: Since the sponsorship is part of your content, it is well-received and adds value to your audience.
What Do Sponsored Ads Look Like?
Short answer: You define the format.
More detailed answer:
Each sponsorship (ad) can have a different format, and the newsletter author decides what works best. The sponsor must adapt to the format required by the newsletter.
The most common format typically includes:
A headline
An image or logo
A text block (around 500 characters)
A CTA link
However, each newsletter can have its own rules. For example, you might prefer to exclude images, limit text to 300 characters, or allow for longer copy.
What Role Does OhMyNewst Play?
Short answer: We are the platform that makes it easy to monetize your newsletter through sponsorships.
More detailed answer:
OhMyNewst plays a crucial role in simplifying the process of monetizing your newsletter.
We provide a complete platform to receive and manage sponsorships.
Once your newsletter is registered on OhMyNewst, you no longer need to actively search for sponsors, negotiate with them, handle scheduling, manage communication, chase payments, etc.
With OhMyNewst, you get an all-in-one platform so you can focus on what you love—writing.
How Much Can You Earn from a Sponsorship?
Short answer: It depends.
More detailed answer:
The newsletter sets the price. The sponsor will pay the price you set, as long as it’s reasonable and attractive.
Currently, we use a fixed payment model (pay-per-display).
The newsletter sets a price for one or more issues. If a sponsor agrees, they pay that price regardless of the campaign’s performance.
Of course, if the results don’t match the sponsor’s expectations, they might not return. So it’s important to set a fair price that ensures a good return on investment.
In summary: You earn as much as you can charge for a sponsorship in your newsletter. There’s no fixed rate—you set the price. If you’re unsure how much to charge, we’re happy to help.
Do I Have to Pay Anything?
Short answer: No.
More detailed answer:
Using the platform is completely free.
OhMyNewst only takes a small commission (15%) from the sponsorship fee.
However, it is strictly forbidden to raise your sponsorship prices just to cover our fee.
The price you set on OhMyNewst must be the same as what you would charge outside the platform. Violating this policy will result in permanent removal from the platform.
Who Are the Advertisers?
Short answer: Anyone—but you always have control over who advertises in your newsletter.
More detailed answer:
We work with all kinds of businesses—large, medium, small, product-based, software companies, investment firms, and more.
However, you set the rules and decide who can advertise in your newsletter.
First, you can specify in your profile which topics you do not accept.
Second, you’ll approve or reject each potential sponsor to ensure they meet your standards.
Can I Choose Who Advertises in My Newsletter?
Short answer: Yes, absolutely.
More detailed answer:
100%.
As mentioned, you can:
Define the topics you don’t accept in your newsletter profile.
Approve or reject sponsorships based on your own criteria.
I Have a Small Number of Subscribers—Is This for Me?
Short answer: Yes.
More detailed answer:
There is no minimum subscriber count to start accepting sponsorships.
We’ve secured sponsorships for surprisingly small newsletters, as well as massive ones.
Our advice? Start as early as possible to establish yourself in the market and learn the process.
My Newsletter is Paid—Does This Still Work?
Short answer: Yes, even more so.
More detailed answer:
Absolutely. Paid newsletters are actually more attractive to sponsors because:
Subscribers are highly engaged—they pay to read your content.
Open rates are much higher than for free newsletters.
How Does the Process Work?
Short answer: Sign up for OhMyNewst, add your newsletter, and wait for sponsors to reach out.
More detailed answer:
Wait for a sponsor to show interest.
Review the sponsor and decide whether to accept them.
Provide at least two available dates for the sponsorship.
The sponsor selects a date and pays OhMyNewst to secure it.
The sponsor submits the ad content (image, text, etc.).
The ad runs on the selected date.
And that’s it!
How do I get paid?
Short answer: Bank transfer or card.
More detailed answer:
We currently offer two payment methods:
Bank transfer: Provide us with your IBAN, and we will deposit the amount into your account. We use Wise, so if you prefer, you can also provide your Wise tag.
Card payment: You can provide us with a payment link (e.g., from Stripe or similar), and we will process a purchase for the corresponding amount.
Important: We only process payments if you can issue a legal invoice for the amount. If you are unable to do so, please contact us at pagos(at)ohmynewst.com, and we will explore possible alternatives that may work for your situation.
What does OhMyNewst earn from all this?
Short answer: A small percentage of what the sponsor pays.
More detailed answer:
You only need to give us a small percentage of what the sponsor pays for the ads. Currently, our commission is set at 15% of the sponsorship price.
One key rule: It is strictly prohibited to increase your sponsorship price to “offset” our percentage. The price you list on OhMyNewst must be the same as what you charge outside the platform.
We are very strict about this. Engaging in this practice will result in permanent removal from the platform.
How do I start receiving sponsorships on OhMyNewst?
First, sign up on OhMyNewst and register your newsletter—this step is essential.
After that, all you need to do is wait for sponsors to come in.